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Inspired by a love of texture, enriching unique textiles of the highest quality, and delicate original prints, Serena's vision for her brand, SERENA DIEGO, was to make beautiful clothes of incomparable quality, sustainably. 

Serena has created her own take on femininity, exploring the fine line between elegance and sexiness in luxury swimwear.

Based in Aotearoa, garments are designed in-house and produced in small production runs. SERENA DIEGO embraces the slow fashion philosophy and uses sustainable practices wherever possible, from manufacturing to choosing eco-friendly textiles.